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Evaluation and development planning can feel daunting. Grab the free workbook and set yourself, or your team, up for success - without the headache.

Prep for evaluation & development planning with ease.

CORPORATE CONCEPTS WITH EASE

Work/Life Balance 

Management

DEVELOPMENT PLANNING

Leadership

Categories

MY STORY

I’ve worked in Human Resources at top Fortune 500 companies including Walmart, Target, QVC, and several startups. So, I’ve been in the room with executives and decision-makers enough times to know what they’re thinking and how they operate. 
Using this unique lens, I’m here to help you enhance your skills, uncover gaps, and become a better leader.

I’m LaTonia Dean-Brown.

If You Don’t Define Your Leadership, Your Role Will

Many leaders assume their leadership identity is defined by their role, scope, or seniority. That’s a mistake—and one that quietly limits growth.

As responsibility increases, ambiguity does too. Expectations become less explicit. Feedback becomes less frequent. And without intention, leaders default to habits that once worked—but now create friction.

I often ask executives one simple question:
Who are you becoming as a leader?

Most can tell me what they’re responsible for. Fewer can articulate how they want to show up, especially when the pressure is on.

At senior levels, leadership isn’t just about outcomes—it’s about presence, judgment, and consistency. If you haven’t defined what matters to you now, you’ll spend your energy reacting instead of leading.

What got you here was competence.
What gets you there is clarity.

Defining your leadership isn’t about perfection. It’s about alignment. When leaders are clear on who they are becoming, decisions get easier, boundaries get firmer, and teams experience stability—even in uncertainty.

access NOW

Evaluation and development planning can feel daunting. Grab the free workbook and set yourself, or your team, up for success - without the headache.

Prep for evaluation & development planning with ease.

CORPORATE CONCEPTS WITH EASE

Work/Life Balance 

Management

DEVELOPMENT PLANNING

Leadership

Categories

MY STORY

I’ve worked in Human Resources at top Fortune 500 companies including Walmart, Target, QVC, and several startups. So, I’ve been in the room with executives and decision-makers enough times to know what they’re thinking and how they operate. 
Using this unique lens, I’m here to help you enhance your skills, uncover gaps, and become a better leader.

I’m LaTonia Dean-Brown.

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