I empower leaders (and aspiring leaders)


YOU’RE GREAT AT WHAT YOU DO. You’ve worked hard and achieved a lot of success.

But what got you here won’t get you to the next level of leadership. Maybe you’re struggling with imposter syndrome as you step into a new role. Or you’re getting feedback that you don’t know how to integrate.

Or maybe you’re struggling to delegate and get your team on board with your vision. Or your team’s performance just isn’t where it needs to be.

You’re in the right place. No matter your situation, I’ve seen it before - and I’m here to help you navigate the professional landscape with ease.

- Stephen Covey

"Leadership is a choice, not a position"

I’m LaTonia Dean-Brown, and I’m an HR executive turned executive coach.

While I've spent my career in Human Resources, I believe that being HUMAN comes first.

And that ethos guides our work together. I genuinely care about helping people reach their fullest potential and fostering a culture of continuous growth.

I’ve worked in Human Resources at top Fortune 500 companies including Walmart, Target, QVC, and several startups. So, I’ve been in the room with executives and decision-makers enough times to know what they’re thinking and how they operate. 

Using this unique lens, I’m here to help you enhance your skills, uncover gaps, and become a better leader.



Action Planning




Goal Setting


Together, we’ll work through 5 steps to help you achieve your goals and uncover blind spots:




"Nothing will work unless you do." 

Now, I want to do the same for you!

As a mother of four, I’ve struggled with work-life balance - wondering, “how do I find that right balance of climbing the corporate ladder and being there for my family?”

And often getting it wrong.

As the only woman in a room full of men, I’ve struggled with imposter syndrome. I’ve often wondered, “what am I even doing here?”

And as a POC, I’ve dealt with the internal battle of wanting to do what’s best for my own career vs lifting up others from my culture. And realizing that sometimes my goals will conflict with one another.

My mentors and coaches have played a huge role in getting me through these obstacles - and helping me achieve more than I ever thought possible.

With over 20 years of corporate experience, I’ve seen and been through it all.

discover how we can work together


Whether you’re an existing or aspiring leader, we’ll work together to help you level up your skills and achieve your goals. With an HR background, I bring a fresh perspective that helps you identify gaps and opportunities so you can improve communication, get better results from your team, and build confidence as a strong leader.

Group/team coaching

Want to get everyone on the same page, establish new norms, and build a team that delivers results? As a neutral outside facilitator, I provide coaching to groups of up to 15 team members so you can improve performance. Teams who receive coaching services see a 50% increase in performance on average!

speaking engagements

From conferences to retreats, I’d love to share my expertise with your audience. Some of my favorite topics to talk about include inspiring women, wellness, work-life balance, and understanding workplace benefits.